Like Tripathi, Singh too leaned on his B-school learnings to understand the ‘business’ of writing. “I derive more solace from my creative life than from my corporate nine-tofive job,” he adds. This spurred the corporate honcho into writing another book called Can Love Happen Twice? “I moved to Microsoft eight months back but am toying with the idea of quitting,” says Singh, who had spent six-and-a-half years at Sapient before joining the Indian Business School. The first novel of Singh, an alumnus of the Indian School of Business (ISB), I too had a Love Story, became a bestseller. Leaning on B-Schools for Business of Writing Others, like Ravinder Singh, are considering chucking their jobs after debuting as authors.
And I think it is a great thing to be a non-conformist and not get stereotyped in a 9-to-5 corporate job.” Says Dr Devi Singh, director, IIMLucknow: “The younger generation today has a lot more confidence in its abilities and is willing to take risks, unlike people of our generation. IIM-Indore’s Shaishav Solanki is one of them, having recently penned a book called Mission Known. Ironically, it is Tripathi’s success as a novelist that is prodding even MBA students to consider writing as a fulltime career. It was only after its success that I quit,” says Tripathi. “I come from a very middle-class family and wrote the two books whilst handling a corporate job. The interest has also been stoked by the fact that of the top 10 books in the shortlist for The Economist Crossword Book Award in October 2012, seven had been penned by MBAs, six of whom were IIM alumni. Tripathi’s success with the pen has prompted a rash of B-school grads - some freshers, others with top corporate and banking jobs - to become novelists. And earlier this month, filmmaker Karan Johar bagged the rights to adapt The Immortals… for the big screen. Together, the two novels have sold over a million copies. A year later, Tripathi published the second in the series, The Secret of the Nagas.
IMMORTALS OF MELUHA TRAILER MOVIE
Tripathi printed the first chapter and distributed it at all bookstores in a unique sampling initiative alongside he got a movie trailer made for the book and uploaded it on YouTube. That’s when the alumnus of IIM Calcutta decided to do the next best thing: go back to his marketing textbooks and chart out a plan to publish and sell the book himself. All of them rejected his work, the first of the Shiva trilogy, for reasons as varied as a book on gods would have no readership and that it would have no connect with youth.
MUMBAI: When Amish Tripathi finished writing The Immortals of Meluha three years back, he took it to virtually every publisher in the country.
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